In an interesting article on Boodles, it states that the company was founded in Liverpool in 1798 and is now owned by the sixth generation brothers, Michael and Nicholas Wainwright. It would be very interesting to follow the ownership changes through the six generations to understand how and why members of the family were or were not included in the equity ownership and if they were, how were they bought out.
Nephews James Amos and Jody Wainwright have joined the business and I wonder if they are included in the equity. James sums up the allure of the life-style or Passive Equity Company “We’ve turned down many offers from private equity – and that boat has probably sailed away anyway – but we really benefit from being relaxed about the pace of the firm’s growth”.
Do you want to be relaxed? Not me!
Aside: Lots of flash on the website. Why would I want to go to a website to order a brochure – I want to buy….. As Grant Dain, internet marketing Cambridge, might say, it is an online brochure – the classic mistake.
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