I found this on the web about the short history of VCCP, an advertising company:
“Chime announced yesterday that it was paying £14.5m in cash and shares for VCCP, the group behind the successful marketing strategy for the O2 mobile phone brand as well as campaigns for Coca-Cola, the financial services group ING Direct and Dyson vacuum cleaners. A further £15.5m will be paid to VCCP depending on future performance. The company’s founding partners – Charles Vallance, Rooney Carruthers, Adrian Coleman and Ian Priest – each own 20 per cent of VCCP, with the remaining fifth held by 19 senior managers.”
So started in 2002 and sold in 2005. Interesting two of the founders of VCCP had been through the loop before: “VCCP was founded in 2002 by the four partners, who previously worked for other London ad agencies. Chime also owns 51 per cent of the ad agency HHCL, where Mr Coleman and Mr Priest used to work.”
It just goes to show the strength of the advertising cluster in London. Perhaps the Cambridge Cluster could learn from it. I wonder what business plan resource the London advertising enterpreneurs use? They seem to be single round financing deals but with the founders realising the importance of including as many as possible in the equity.