Image via WikipediaProfessor Arnoud de Meyer is Director of the Judge Business School in Cambridge, UK. He joined from Insead three years ago and has lifted the Judge into the top echelon of the business school world by concentrating on building strong links with his host university – Cambridge. Apparently most other business schools want to go it alone and distance themselves from their host. European business schools, Insead in Fontainbleau and ISE in Barcelona are removed from clusters and Harvard Business School tries to keep its independence.
When I showed him the illustrations for Equity Fingerprint, the business plan resource, he was impressed. Now we need to follow his 3R mantra with the NESTA project. “Is it revealing, is it rigorously done and is it relevant – that is, can we translate it into the classroom? The importance of practical research is linked to the second area which we are building on – executive education. Through our research we want to influence the world of business, and executive education is a way of diffusing our ideas to a much larger audience than one would reach simply through MBA programmes.”
Equity Fingerprint will be rigorously done by Lancaster University Management School as part of the NESTA funded project. We know it is revealing and then it will be relevant. It will go global – well, that is the dream.
