It is very easy to sit back and comment on other people’s websites but not so easy to make it happen. Most web designers like lots of pictures but the top sites rely on text and very clever use of colour.
The Doble Quality Foods, (Suppliers to the Catering Tradein Cornwall and South Devon), website featured a picture of a cow with the cold store in the background and the sea. We suggested that it concentrated on the products for sale so the latest edition of the site has a picture of fish and chips and text about the products on offer.
We suggested that the phone number is given prominence. The main text we suggested is below and it will be interesting to see if the customers start to use the website. So we need to start tracking the numbers and to promoting the site on-line:
Doble Quality Foods is Cornwall’s leading independent wholesale distributor of frozen and chilled food.
Try our Cornish Collection of sausages, hams, beef, chutneys, crab, fish, smoked foods, Callestick Cornish Ice Cream, Trewithen Dairy Cornish Butter and much more.
Use our chilled and frozen food, individual meals, fish & seafood, meat & poultry, vegetables, pizza and pizza products, bread products, savoury products, confectionery and ambient & chilled products. We sell turnips so you can bake your own pasties – give your guests a special treat!
Delivery to your door. Doble Quality Foods operates a fleet of temperature controlled vehicles with on-board temperature recording equipment and split areas for frozen and chilled foods. Current customers include local pubs, hotels, and visitor attractions as well as schools, colleges and hospitals. We deliver to Cornwall and South Devon.
Next time we must get round to discussing the business plan resource they use.