Serial successful entrepreneur, Richard Thompson, has founded and is Chair of Merlin Elite which handles clients in the glamorous worlds of music, sport and entertainment. It is all about defining a brand for each client with all the extras of business plans and positioning. But all the time the clients the key to success is “reinvention”. He then looks for proven team sport players to join his company – that would be a challenge for Cambridge Cluster companies! I think their website could do with a touch of reinvention!
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