Blogging fails to save Stormhoek

Pinotblogger takes a long hard look at the collapse of Stormhoek which grew fast with pioneering promotion by sketching blogger Hugh Mcleod. Pinotblogger says that one of the biggest problems was that Stormhoek did not come from a cluster or, as they say in the wine trade, a Terroir. You have got to make sure that you are on the right slopes facing the right way or it is an up hill battle to start up. Get in the right cluster and you will soon be producing a business of the best vintage!

Hat tip: Geoff Jones


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