Cambridge Cluster

Image via WikipediaLast week, Lord Karan Billimora, inspirational speaker and founder of Cobra Beer, was encouraging the government to support SMEs.  So many companies are struggling and so many people will suffer.  As my son says, even those in work will suffer as so many of their friends will be seeking new careers or just trying to keep the bailiffs away.Last year Cobra Beer had a bad year with reported losses of £13million on sales of £53million.  Being a premium product, Cobra could suffer as the punters stay at home or turn to SUBWAY(r) which is growing rapidly. Is there an alcohol free Cobra Beer which could be sold at Subway?

Is it better to have a business plan for a premium product or one which offers simple fare as the consumers tighten their belts?  Anyway, go neck a Cobra to keep the beer flowing!