Image by 摩根 via FlickrI should have posted about this earlier. At the CUTEC conference a couple of months ago we were given these facts and told to build a business to address them. Advertising spend in the USA is 7% on the Internet but people are spending 21% of their time on the web. So the advertisers need a product to encourage them to move to the web. But it does explain why so many people are now talking about buying on line – that is where they spend their time. And when you have clicked, clicked and the product arrives virtually by return, you keep clicking. Particularly with lower cost items as you save on time and save on fuel costs. Groceries is my top example but I try to avoid the adverts to minimise the impulse buys!
