Having discussed and debated Mobile 2.0 12 months ago, this time we will discuss the growth of iPhone, Android and other technologies as platforms for creation of new products and services and their relevance to both consumers and businesses alike.

As we are approaching a new phase of mobile Internet, innovative companies are creating mashups incorporating 3G, WiFi, Bluetooth, video and location based services. In this environment, it is crucial to understand the strategic and tactical steps that executives, entrepreneurs and investors should take to ensure that they are not left behind with the mobile Internet revolution. Those who develop strategies to improve customer, supplier, employee and management communications using mobile Internet are bound to gain significant competitive advantage.

Do your product roadmap includes mobile Internet? Does mobile Internet form part of your communications strategy? Want to know more? Then this event is for you.

PROGRAMME:	EVENT SPONSORS:
Tuesday 24 February 200918:00 Registration and networking 18:30 Update on Tech StartUps 19:00 Speeches 19:45 Break 20:00 Panel discussion 20:40 StartUp4Slaughter 21:00 Move to Kro Bar across the road (optional)	Equity Fingerprint is about equity Distribution from the first Equity Split to the angel and VC rounds. Use this business plan resource to shape your equity road map. Cambridge Cluster is a blog commenting on building global businesses using equity.

STARTUP4SLAUGHTER:

5 mins presentation by a tech startup highlighting a specific problem it has. Through rapid Q&A, audience attempts to find answers within 10 mins. Get in touch if you wish to grab this slot.

SPEAKERS AND PANELISTS:

More speakers and panelists will be added over the coming days and weeks

Katie Lips, Social Media and Mobile Strategist at Kisky Netmedia Katie Lips is author of “The Amazing iPhone Report”, a Guide to the platform for business owners. Katie will offer an overview of what makes the iPhone platform special and how both iPhone and Android offer supportive environments for developers and entrepreneurs. “New Mobile” is no longer a walled garden, but as developers are fast creating thousands of new apps, the ecosystem (the iPhone App Store at least) is fast becoming a crowded space. How can mobile 2.0 developers make sure their apps stand out? Katie will outline some trending strategies in “new mobile marketing” and share some lessons learnt from Kisky’s recent launch of iPhone application Coffee Buzz.

Dave Verwer, CTO, Shiny Development Since Apple released the iTunes application store in July last year over 10,000 applications have been released and total application download numbers top 300 million so it is safe to say that the application store has been a success, but what makes a compelling iPhone application? The iPhone offers a fantastic array of hardware and software features but using these features effectively on a 3.5″ mobile phone screen can be a challenge. This session will take a high level look at the features of the phone that application designers have access to and look at some guidelines for making a killer iPhone application.

Notice: By attending this event, you grant permission for publishing photographs and videos taken at the event on public websites. Do contact us if you have any specific issues regarding this statement