Great presentation by Levi Roots of Reggae Reggae Sauce at the CUE awards. Levy Roots sold a few more bottles at the CUE event to add to the 1.5million so far. He went on Dragon’s Den to raise £50k for 20% and settled on 40%. Levy Roots quite clear that the extra 20% dilution was a cheap way of shortening the journey. The two dragons have set him on fire and now he can return to his first love, music. All because his Mother told him to read Psalm 23.
The pitches by the CUE winners needed to be hotter – perhaps they need his next range of sauces!
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