This book has got some great lessons but it is a confusing read. I am sure that Ben Casnocha has much to offer but we read the book because Reid Hoffman is one of the leading entrepreneurs of Silicon Valley and a prolific angel investor. We want to hear his voice clearly in the first person.
Reid needed a ghost writer stepping back and leaving the star to shine clearly and brightly.
I am not sure about all the emphasis I find in our American friends about who you know. Does it help you find the stars of the future? To me the key point is that if you don’t like selling, go get a job.
Being an entrepreneur is all about selling – selling to the close of the deal. It is not about ideas and fireside chats. In the corporate world it may be good to have lots of links but entrepreneurs starting out need a few strong links and little noise.