Max Levchin fo Slide sets out the 10 secrets for success. Short of time? Valley wag has trimmed the words:
- Create a feeling of technological openness. Developers love the ins and outs — the bugs, unfinished features.
- Treat developers equally, but the best ones? Let them closer in.
- Manage a community pre-launch: meet-ups, chats, IRC channels, mailing lists, visit companies.
- Shift support/documentation onto the early developers. Smaller developer groups will help each other.
- Respond quickly to platform issues.
- Bible-thump: “you will make money” during the early platform days.
- Make your campus a place that developers want to visit, a prize.
- Over-communicate policy changes with the perception of open debate.
- Make the goal of your PR team coverage for successful developers
- Hold frequent developer events. Invite leading developers to speak.
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