Ten ways to launch a social network platform

Max Levchin fo Slide sets out the 10 secrets for success.   Short of time? Valley wag has trimmed the words:

  1. Create a feeling of technological openness. Developers love the ins and outs — the bugs, unfinished features.
  2. Treat developers equally, but the best ones? Let them closer in.
  3. Manage a community pre-launch: meet-ups, chats, IRC channels, mailing lists, visit companies.
  4. Shift support/documentation onto the early developers. Smaller developer groups will help each other.
  5. Respond quickly to platform issues.
  6. Bible-thump: “you will make money” during the early platform days.
  7. Make your campus a place that developers want to visit, a prize.
  8. Over-communicate policy changes with the perception of open debate.
  9. Make the goal of your PR team coverage for successful developers
  10. Hold frequent developer events. Invite leading developers to speak.

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