Austin Reid offered a £30 free scarf in the Daily Telegraph if you turned up and filled in your form with contact details. By the Monday, all the scarfs had gone and the promotion was over.
However if you want to put your brand in front of the punters and know that they are up market punters, why not try an app? And especially an app promoted by MagicSolver’s Advent Calendar. With over 1.1 million downloads in the first few days of Christmas, the punters are signing up for a month of ideas.Even better when the apps include geolocation. So if you want to sell beds, launch an app which bleeps when the punter is passing a bed shop with details of all your latest offers.
So the old ways means lots of stock and a busy weekend and the offer is over. The app means more fun for the punter and you can keep changing your offer and keep the marketing alive.
Of course to create an app to match a Meerkat takes some great skills.
In 9 days: 1st to 9th December, Christmas Advent Calendar 2010 for iPhone, iPad got over 1.1 million downloads including 400,000 in the UK only http://bit.ly/Advent2010.
Post a Comment