Cambridge Cluster

A visit to DuoFertility, makers of a fertility monitor, by Lord Mervyn Davies, Minister for Trade, Investment and Small Business was followed by good media coverage and by an article on the Economist website.

If the article results in increased sales then it will justify the time and trouble taken to be on the radar of the likes of Lord Mervyn Davies.  Because once you are on the radar, then his department will do their utmost to make sure you are in the diary when he visits Cambridge.

Some founders of Cambridge Cluster companies keep a very low profile and concentrate on meeting the needs of the customers and then astound us all as we read about their success, usually when the company is sold.  Before starting up, Shamus Husheer, co-founder of DuoFertility, learnt from the events for  entrepreneurs at CU Entrepreneurs and other meetings in the Cambridge Cluster and is now putting something back by being an”old hand” at some of the meetings.

As an investor in DuoFertility, it is a pleasant buzz to read about our company and to see it featured by Jenny Chapman, the hard working business editor of the Cambridge Evening News and now to see national and international coverage.  But of course the real buzz will be reading about the sale of the company and checking the health of my bank account! At least I know that they use a business plan resource.