Tim Wilson started Ginger Pig (check out the great website), his farming and retailing business, and it is all built on lucky Dai. Fifteen years ago Dai arrived at the farm:
“Undeterred, Mr Wilson bought a boar, which he named Dai Bando after a character in the novel How Green Was My Valley. The Welsh farmer who sold the pig drove to Yorkshire to deliver him. “Dai was sitting in the passenger seat of his owner’s Land Rover, and just stepped out gracefully like a person,” recalls Mr Wilson. “He walked through the electric fence and went straight to work.”
Three months, three weeks and three days later, Mr Wilson delivered three litters of piglets. “If you have female pigs and a boar, you have a pig business,” he laughs. On average, each sow will have two eight-piglet litters each year. Once the females are 10 months old, they will start breeding, but the boars are sent for slaughter.”
Ginger Pig appears to be a life-style company similar to the Cornish Cluster companies that supply my cousin’s company, Doble Quality Foods, suppliers to the catering trade in Cornwall and Devon.
Interesting comment about the locations for his shops in London. Too posh an area and the locals send the “servants” round to buy chickens for the kids whilst they eat out. Market research as ever as Peter Hiscocks would say.
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