Cambridge Cluster

I have just received the “second ever” printed catalogue from Tim Nursey, the sixth generation to run Nursey of Bungay who sell clothes and accessories made from sheep skins.  They are keen to ensure you know that all their “skins are meat industry by-products”.  Everything is manufactured in Suffolk and available from the website or from the shop.  They were established in 1790.

So it is all very different from the companies in the Cambridge Cluster and so must be their business plan.   No rapid expansion and global domination but attention to detail with each coat being made by one person instead of using the more productive process of each operator stitching the same seam everday.

Might be worth a visit with the festive holidays nearby.

Just to make clear, I have no connection with Nursey of Bungay, have never bought or worn their products (as far as I know) but I was intrigued by the sixth generation business.

Interesting that they have gone to the expense of publishing a catalogue.  Could they have been better served by blogging and Internet advertising.  The website looks good but not sure how Google rates it.  When I searched for “sheepskin coat” I realised that it is a very competitive market.  They did not appear in the sponsored links.  There were only eight on the page so the cost of coming nineth and still being on the front page might give a good return.  It will be interesting to see if they pick up this post.   Perhaps they need some photos on Flickr and an entry on Wikipedia.  Even Zemanta does not pull up much for sheepskin coats.  Strange?