Seedcamp has a video on the front page to inspire entrepreneurs to join their one week camp. Rowland of king.com sums up the perfect pitch. It is three sentences:
- what does your business do?
- why is it special?
- why is it going to be successful?
Say it every day to anyone who listens until you have refined it and refined it and are ready to blast the VCs away! It is so easy to help someone else and so difficult to do it on your own.