Always the best way of increasing sales is for the government to introduce legislation that moves your product from the desirable category to the necessity. 90% of Artimi sales for its search software are driven by regulation and the business will do well from the crisis engulfing the financial services sector, according to Mike Lynch, founder and chief executive.
It reminds me of the 80s when Domino Printing “date stamping” ink jet printing technology was spot on for tremendous growth fueled by new legislation.
Perhaps Artimi should open an office near the home of Norther Rock in Newcastle to offer work to the thousands who will lose their jobs hope.
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