Marketing was made easy by Peter Hiscocks at the CUE training day with a talk aimed to help people entering the business plan competition. Two key things: understand what your customers want and the product life cycle. Never say that the market is billions, segment it and explain how you will sell to each part. One example; the car market (Peter does love his cars) is divided into 40 different segments. Do secondary market research first; Google, libraries, reports. Then follow up with primary market research; questions to potential customers. Always address competition, it’s strengths and weaknesses. Then go back and learn, learn and learn about marketing and never confuse it with sales.
Peter is Chair of Ecurie25; cars for those who have sold their shares!.
Post a Comment