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Playfish leaps up The Cloud with VC power

LONDON - MAY 31: Party revellers enjoy the atm...Image by Getty Images via Daylife

The Scobleizer uses his Flip video to great effect in these two videos:

“Playfish’s CEO talking about how they are building games for Facebook, part I and part II.”

Playfish builds social games (20million monthly players) and was formed by people who had already built a games business in the old game world and now are building games on social network sites such as Facebook.  The videos show how the games uses the social network, how they get tens of thousands of feedback, how a game can quickly be upgraded (a hundred upgrades not possible on a DVD), how the have no servers and everthing is in The Cloud.

Another company building on Facebook’s platform and reacting to the demographic data already available.

Playfish has raised $20million from Accel and Index Ventures and has quickly developed a 24 hour development operation with offices in London (HQ), Beijing and Silicon Valley.  Of course the founders of Playfish had done it before and so would have got a good deal from the ever generous VCs.  The real lesson is to build a business and sell it and do it again and again.

Building a business in The Cloud with VC power seems a great way to swim, lots of air and lots of water drops to power the fish along. I wonder what business plan resource they used?

Form thePlayfish website:

“What are Social Games?

 

Social games are games designed to be played together with friends.

Traditional computer games focus on standalone game play on consoles, your PC or on your mobile. Games that do allow you to play together with others online normally require you to buy the game, go online and try and find like-minded new friends who are also playing the game. This is something that usually only the most dedicated gamers are prepared to do.

Our social games are different. We create games that let you play together with real-world friends and family using the infrastructure built by social networks. This is in some ways a return to the roots of games. You play with the same people you would play cards, board games or go bowling with in the real world. Sharing the game experience with friends makes it more compelling and fun.

At Playfish we believe social games are a big part of the future of the video games industry, and are working hard to be the leading company in this emerging sector.”

 

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