290 people work in London and New York for Net-a-Porter.com, the company run by Natalie Massenet. Perhaps that is why she is believed to be securing more funding to add to the current list of investors: Richemont, the French luxury good group and Baywinds, a Venezuelan company which both hold 28pc stakes. Ms Massenet is believed to hold 17pc. With hopes of the upmarket fashion business being worth as much as £250m.
Someone has missed the Web2.0 plot; so let us hope all the beautiful people like the frocks. Further dilution is on the cards and the Equity Fingerprint is not looking top draw.